In Russia we have a type of woman - Tsarina - who is like a Queen or a strong character, who I always refer to for inspiration. Vilshenko is about elegance and a delicate style, but with an independent spirit. I feel that women who wear Vilshenko are creative and playful and perhaps have a slight tomboyish sparkle to them. They revel in their femininity and want to wear something that is classically stylish, without sacrificing their comfort. While it is always flattering to see successful women wearing Vilshenko designs, for me, it’s equally about the woman in the street with a unique sense of style.
Designer and Founder